Join-to-leave maps
Start month, plan length, pause use, failed payments, and stated reasons, drawn as a path rather than a single leaving rate.
London · subscription houses
Where paying relationships thin, and in which month of tenure.
Service Pathbase writes churn and lifecycle reports for magazines, clubs, boxes, and memberships. The work is a document and a briefing, not a login. We sit with your extract until the leaving pattern can be shown on paper.
A report you can take into a commercial meeting
Operators come to us when the fulfilment file and the finance file disagree, or when a board asks why renewals slipped after a price change. We chart cohorts, code cancellation notes, and name the tenure band that actually moves.
A briefing with the pack in hand
Ninety minutes in London or by video. The charts stay on the table. We do not walk a room through a live screen of unexplained filters.
Related work in the same family
Shorter cuts when the question is already narrow: one cohort question, one renewal window, or a board pack of labelled charts.
Cohort cut
A shorter engagement that isolates one question: which start months, channels, or plan lengths still pay after three, six, and twelve months.
Cancellation note reading
Hand coding of free-text leaving reasons so the volume of “too expensive”, “moving house”, and “forgot to cancel trial” can be shown as shares, not anecdotes.
Renewal-season briefing
A timed pack for the weeks before annual or auto-renew dates: who is coming up, who paused last year, and which start months historically fail to renew.
Board chart pack
Print-ready charts of leaving, tenure, and plan mix for a board or investor meeting, drawn from an extract you already trust — without a full written report.
From a Bristol quarterly
Helen’s pack showed that our ‘loyal’ annuals were leaving in month thirteen, not in the trial. We had been rewriting welcome emails. The leaving sat after the first renewal invoice.Marta Ellison, publisher
Bring an extract, not a pitch deck
If you can export join dates, plan codes, pauses, failed payments, and cancellation text, we can tell you within a scoping call whether a full lifecycle report or a cohort cut is the honest next step.