Engagement
Cohort cut
A shorter engagement that isolates one question: which start months, channels, or plan lengths still pay after three, six, and twelve months.
Who this is for
Subscription managers who already know they have a leaving problem and need the cut by start month before a campaign or a board date.
What you hold at the end
A compact cohort booklet: survival by month, a short commentary, and a list of start months that behave unlike the rest.
Scope
One extract, one programme, agreed tenure windows only.
Included
- Cohort tables
- Three annotated charts
- A written commentary of four to six pages
- A 45-minute walkthrough
Not included
- Full cancellation-reason coding
- Printed board packs
- Follow-up after the walkthrough
Who prepares it
A single Pathbase analyst.
How the work proceeds
- Field check
- Cohort build
- Commentary
- Walkthrough
Place and time
Remote walkthrough, or in person in London if scheduled with the flagship report.
Ten working days after a usable extract
What you prepare
Start dates, plan codes, and a paid-flag per period.
Limits
Not a substitute for a full lifecycle report if cancellation notes are the main question.
How the fee is set
From £1,900; extra tenure windows quoted.
Next step
Name the board or campaign date when you write to us.