Briefings
Ninety minutes with the pack on the table.
A briefing is part of the flagship lifecycle report and of a renewal-season engagement. It is not a demonstration of software. People bring pens. The charts stay still.
Who should be in the room
Someone who owns the offer, someone who owns billing or fulfilment, and someone who will have to explain a number to a board. More than eight people turns the hour into a tour of grievances. We will ask you to name the three seats that must speak.
What happens in the ninety minutes
- Definitions first: paid, paused, failed, cancelled — read aloud from the report so the room uses the same words as the extract.
- The join-to-leave map, tenure band by tenure band, with the largest leaving group named in counts, not only in percentages.
- The finding that surprised us, including any hole in the file (empty cancel boxes, mixed print and digital, missing pause dates).
- A short list of actions ranked by the size of the group they could touch — tests you already have the right to run, not a catalogue of new machinery.
- Questions. We stop on time. Follow-up by email is for clarifications of the pack, not a second unpaid briefing.
Where it is held
At 65 Guild Street, London, N3 6DG, United Kingdom, in a room with a table that takes printed pages. At your office in Greater London if you prefer your own walls. By video if the people who must speak are not in one city — we still post or send the PDF in advance so nobody is squinting at a shared window.
What we will not do in the room
We will not open your live billing console. We will not promise a leaving-rate target. We will not stay to rewrite a renewal letter; that is your house’s voice. If you need the charts redrawn for a later board, that is a board chart pack, quoted separately.