Helen Crowe
Former circulation manager. Leads flagship lifecycle reports and most London briefings.
Practice
Service Pathbase began after years inside British publishing circulation and membership offices, where the same argument returned every quarter: a single leaving percentage that could not explain a price rise, a damaged issue, or a failed debit.
Subscription houses already know they lose people. What they often lack is a shared picture of tenure, pause, failed payment, and the words written in a cancel box. We make that picture for one title or programme at a time, then sit with the people who have to act.
The practice is small on purpose. Two readers see a flagship report before it leaves Guild Street. We decline extracts we cannot stand behind, including files that mix print and digital paying relationships without a flag to separate them.
You keep the relationship with your subscribers. We never write to them. We receive a de-identified extract, agree definitions in a scoping call, and return a pack that can be printed beside the management accounts. If a finding is weak because the notes are empty, the commentary says so.
United Kingdom consumer law on cooling-off and cancellation sits with your counsel. We will mark where leaving volume sits relative to a known statutory window, but we do not advise on notices.
Former circulation manager. Leads flagship lifecycle reports and most London briefings.
Cohort cuts and payment-failure splits. Previously in membership finance for a learned society.
Cancellation-note coding and codebooks. Trained as a qualitative researcher before joining the practice.