Engagement
Renewal-season briefing
A timed pack for the weeks before annual or auto-renew dates: who is coming up, who paused last year, and which start months historically fail to renew.
Who this is for
Annual magazines, charity memberships, and clubs with a known renewal window.
What you hold at the end
A briefing held before the window opens, with lists your team can work from (counts and bands, not named people unless you supply a keyed file under your own rules).
Scope
One renewal season for one programme.
Included
- Renewal-risk bands by tenure and last pause
- Chart pack
- 90-minute briefing
Not included
- Sending the renewal letters
- Call-centre scripting beyond a one-page prompt list
Who prepares it
Pathbase analyst plus the briefing.
How the work proceeds
- Calendar agree
- Extract
- Bands and charts
- Briefing
Place and time
Your office or Guild Street.
Three weeks, timed to your renewal calendar
What you prepare
Renewal dates, last payment outcome, pause history.
Limits
Must be commissioned at least four weeks before the window; we will decline a rush that would skip the second read.
How the fee is set
From £2,400.
Next step
Give the first renewal date in your message.